Recently experimented with one of the many ideas we use to be different… and better. Created a single site blog page and a custom sign for a listing. The idea, of course, is stolen from Greg Swann and some of the other brilliant minds that visit BloodhoundBlog. The purpose is this: be so much better as an agent (which is to say: so much better at marketing), others will have to increase their value proposition markedly… or get out of the game. Here are a couple pictures of the sign:
The first one is an overview and the second one is a close-up. I think they turned out nice and I was VERY happy with the process.
But that is not why I am posting.
Here’s the really interesting part. After hanging the sign I started to pull away and had to stop and get my camera out again. Three cars in a row stopped to look at the sign and one actually sent their child out to get the flyer.
So… within minutes of hanging the sign I had eyeballs from three cars and conversion on one; you have got to love that kind of impact! BTW, the first thing my clients said was they loved the sign. I remarked how standard signs only tell people a house is for sale while marketing for the brokerage. One of the ideas behind a custom sign is to encourage people to stop the car and get out to read the sign (thus increasing the possibility of interest). They replied: ”This should do it. You know… every agent in the area is going to stop and read it!” Just love that.
