I have a fledgling hyper-local blog in Virginia…that was started after I read Jeff’s article on the subject last year. I have been asking people in the area what they’d like to read in that kind of blog, and I hear mostly that they’d like to hear about real estate from me.

Their thinking seems to be, if I want to buy something, I’ll go to Craigslist, if I want Little League stuff I’ll go to the Little League Website. But where do I go if I want Neighborhood Profiles, recent sales, and info on issues affecting the value of my home? They have told me that’s the kind on info they would look to me for. And by the way, providing that info is about a full time job.

So I see what you are saying about covering local events and little league teams (I’m a coach, theres 20-30 teams a kid in that neighborhood could be on) and the school art program, but it all seems a bit much, and it seems to be out of my area of expertise.

My real estate information on the blog tends to focus on what someone moving to the community would want to know. I have included community pictures, and allowed others in the community to add their own pictures. This blog is only a couple months old, and hasn’t received a lot of attention at this point. The community I’m targeting has 22,000 people in 8500 homes so is a little larger than just a neighborhood, but sees itself as a community, which is rare in our area. I’d love your advice on making this a great blog for this community and my business.

You and Greg nail this stuff. Greg was, for the record, talking about hyper-local months before I every put a finger on my keyboard on the subject.

Love the Cat Blog analogy.

If I could clone myself I’d put up 3-5 hyper-locals in La Mesa. The first one to do that intelligently will be earning two commas in a year.

And THAT is what I call $EO.