How many Realtors consider themselves to be excellent at marketing? Or maybe a better question is: how many Realtors believe they could improve their marketing? How about especially when it comes to your Sphere of Influence: past clients, friends and family? I do not know if anyone would turn down a system for finding more clients who are more prepared to act, more fun to work with and more willing to listen. Yet we rarely focus on doing that. Instead we focus on our objectives. Objectives are end results such as: more income, more transactions or greater success.
Our objective and our focus are rarely the same thing. Our objective is the destination. It is the driving passion that causes us to take the journey. But if we simply focus on the objective we stand still. The view of our goal may be nice and we may work very hard on attracting that goal, but without action very little happens. It is only by focusing on action, on taking actual steps, that we come closer to our goal.
Take, for instance, losing weight. Most of us, at one time or another, have decided that we could lose a few pounds. But if that is all we focus on, nothing happens. Instead we must focus on sound nutritional habits. We must focus on what we are putting in our mouths and ask ourselves why.
In the same way many of us have an objective to be more successful in business this year. Our focus then, must be on those systems and habits that bring us more success. There is a tremendous opportunity coming up March 26th to focus on one system that will bring you much closer to your objective and save you money along the way. The Real Estate Training Team is presenting Blogging for Realtors, a seminar that will cover new and cost effective ways to bring in more leads. I highly recommend attending this half-day, inexpensive seminar. The teacher is a great motivator and the content will open your eyes to what is possible. (In the interest of full-disclosure: I am leading the seminar so I might be a little biased with regard to the teacher. The content, however, stands on its own.)
Remember to set your sights higher than your horizon, but focus on the steps that take you there. Our objective and our focus are rarely the same thing.
For more info on the seminar mentioned above: email me, snail mail me, call me… or just comment on this post!
Filed under: LIFE THAT POPs, REALTORS , blogging, Success
” I do not know if anyone would turn down a system for finding more clients who are more prepared to act, more fun to work with and more willing to listen.”
I could not agree more! Who better to market to than the people that know and trust you already. You get to skip the small talk and rapport building and go straight to the good stuff. Thanks for sharing your ideas and keep it up!
-Andrew
You hit the nail on the head Andrew. When we give people the chance to really get to know us and like us, not only does our conversion rate skyrocket but, more importantly, we can really enjoy what we do.