I just caught up with a great post over on The XBroker by Jeff Corbett called Transparency in the Mortgage Service Industries. As usual Jeff does an admirable job describing how technology is going to affect the industry, what disintermediation means and why borrowers should care. Jeff has been beating the drum of full transparency loudly and for some time now. In the interest of full disclosure: I too beat on that drum; just not with the rhythm and panache that Jeff has. He even gets a chance to flex his vocabulary with the word “rapine”. What caught my eye, however, were the comments following his post.
There seems to be a lot of confusion on the future for mortgage brokers/bankers/advisors or whatever title we give ourselves. (Before anyone comments on the multitude of differences between these various professions: I know. They are differences without distinctions as far as the general public is concerned.) Some have argued that the internet revolution will lead to ‘point and click’ lending, thus leading to the demise of our profession. Others argue that clients want the relationship aspect too much and will never leave the loan originator for the cold hard keyboard. These two opinions remind me of the story about the blind men and the elephant. In this case we have two blind men and they are at opposite ends of the Transparency elephant. Those that argue for internet automation have taken a hold of the trunk and are working with the leading edge. On the other hand, those who argue the relationship driven business model are feeling around at the ‘tail’ end of the elephant and may need to wash their hands. Both blind men, however, are missing the monstrous middle ground that constitutes the bulk of the elephant.
Let’s take a look at the tail end first and get done with the messiest part. If you say that your clients come to you because of the relationships you build and that you will continue to build on those relationships, I applaud you. If, however, you are going to continue rewarding your relationships with inflated rates and hidden rebates, you had better put down your game of Pong and take one giant leap into the 21st Century. The information is on the web for anyone to see. The public is out there researching day and night. The public’s rate of learning far exceeds the industry’s rate of change. It is not too difficult to look a short distance into the future and realize that most of our clients will understand how rates, yield spread premiums and commissions work.
That’s not to say – trunk holders of the world – that the information age will drive our clients to simple online mortgage origination. It has not worked in the securities field (our most similar sister industry) and it continues to not work in the mortgage field. Why? Because point and click loans only serve two customers well: the cream-puff, 800 score, full doc, 30 year fixed client and the clients that continuously “hit themselves in the head with a hammer” because they know everything. The former group should go online and get the best deal possible (although whether or not you can actually get a good deal online is debatable). These clients are so highly sought after and so easily placed that no real commission remains in their transaction, nor should it. The latter client deserves all the help we can offer but, God bless ‘em, they will not listen and it saves me from having to deal with a client from hell. Everyone between these two extremes, however, will continue to need the advice and consultation of someone who understands the myriad options and purposes of the loans that exist.
Taking care of a client has never been about finding the best rate and fees for whatever loan the client thinks they need. That would be equivalent to Doctors quickly and inexpensively prescribing whatever medicine the client diagnosed themselves as needing. Our job is to look at a client’s complete situation: debts, equity, plans, retirement goals, risk aversion and so on. We should advise them on what tools best fit their particular scenario and in the end we should always make sure that the final loan scenario passes the simple sleep test: will the client be able to sleep at night with this loan? The internet has the information, but learning how to use it is another story. When I began in this business an old and successful veteran told me that a new loan officer needs to see 100 deals before he or she has an understanding of mortgages. He was right. Our clients will see a couple to maybe a dozen loans in their lifetime. No amount of surfing the web will give them the expertise they need.
The internet has made our jobs easier because our clients are more educated to the options that exist. The internet has also decreased the gross (and at times disgusting would be more apt) profits in our jobs for the same reason. The information out there educates our clients and makes it easier to work with them on an appropriate liability plan. At the same time, this education makes it a lot more difficult to “take” them for 2, 3, 4 and 5 points on a loan. I have no doubt that every lender reading this believes they are worth whatever it is they charge. The key is to make sure your client agrees…
Filed under: BUYERS, INVESTORS, LENDERS, REALTORS , rebate, transparency
