Life That POPs

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A Real Estate Renaissance Firm

Welcome to A Life That POPs, the public face and personality of CQ Financial Group.  We invest our time, our effort and our marketing expertise into every aspect of San Diego Real Estate.  From the buyers and sellers we represent to the agents we coach and the loan solutions we create: our passion is your success.

We strive to be a Renaissance Firm and our area of greatest contribution continues to be the INVESTOR.  We are writing the book on intelligent, useful strategies for wealth accumulation through real estate.  There has never been a better place to invest than San Diego and now there couldn’t be a better time.

It our sincere desire to help you achieve success.  Whether you are buying your first home or selling your tenth, looking for a transparent mortgage or investing in San Diego real estate, we appreciate the opportunity to earn your trust.  Your comments are welcome.  Your success is our passion.

Filed under: LIFE THAT POPs

Wanna Be a Big Hitter? Spend Some Time on Your Legacy

A little song, a little dance, a little seltzer down your pants. A final end, a funeral’s toll, a little wisdom for your soul.”

Legacy is a bitch for most of us. What will you be remembered for? Do you know? Are you sure? Me? Heck, right now I’d be happy to simply know it’s not the little ditty you just read in ode to life and death! I attended a memorial this weekend for a truly remarkable man. In my lifetime I’ve had over 50 teachers, from Catholic grade school nuns to Princeton University professors. Of those, three stand out for their impact on me: there was Miss Carlson in 5th grade, who first taught me that life was fun even in a Catholic school; and my anthropology professor at Princeton who asked me a question so powerful, I finally left the church for good. But in between those two wonderful theological bookends, was Mr. Jerome “Jerry” Lipetzky, for whom the memorial was held. He taught me that there’s no end to learning and nothing quite so liberating as the exploration of a new interest. He was also one of the smartest and sarcastically humorous men I’ve ever met. (In his classroom there was not one square inch of wall space that was not covered with something funny, educational or challenging and usually all three at once.) My favorite memory to this day: a bumper sticker casually stuck to a small, flat boulder near the back of his room that read:

The World is Flat
Class of ’91

Think about that for a minute… humor, history, a little sarcastic jab at what we think we know, and how often we are wrong; that’s an amazing sticker and trust me when I tell you he was an amazing man.

So What…

“Yes, yes, so what’s the point of this post Sean?” Coming to it. At the memorial, one of the speakers stood before us and read aloud a list of seven rules, for lack of a better word, that Mr. Lipetzky tried to live his life by; each rule came with a short explanation. As I heard them I was reminded again why Mr. Lipetzky had the impact he did; why hundreds turned out at a memorial for a high school teacher; why he was so beloved. I began to write each one down on my hand and when the speaker was done I understood Mr. Lipetzky’s legacy. Now I want to pass it on to you…

The 7 Lipetzky-isms

  1. The world is fascinating. Travel! Make time to see other parts of the world. It doesn’t have to be expensive, but you do have to make the time. Do so.
  2. Nature is beautiful. Get outdoors: hike, bike, camp, crawl, whatever it takes to get out into nature and see the beauty that quietly surrounds us.
  3. Animals deserve respect. We are but one of many species sharing this planet. (This in no way conflicted with his love of hunting and fishing!)
  4. Get off your butt. Turn off the TV and the internet. Go outside & breathe fresh air. Interact…
  5. Make things with your own hands. Whether a cabinet or computer code, you’ll be surprised how competent you are and how beautiful is your creation.
  6. Question authority. It’s fun… it’s needed… did I mention it’s fun? Who says authority knows anything anyhow?
  7. Make and keep friends. No explanation needed…

 

If you are wondering what this post has to do with you… if you’re wondering what a little “memorial-inspired” wisdom has to do with becoming better at whatever it is you do… if you don’t understand that to become better at almost anything we do, we must first become – just better… then I suggest you stop what you’re doing and take a good long look at the world around you.  No matter how we make our profession, we’re in the people business.  The good ones know that to their very core.

One last thought. The final speaker, a young woman who became a friend of Mr. Lipetzky’s through their shared love of painting, quoted this one line from him: “Life begs to be lived!” Live begs to be lived… now there’s a legacy for you.

Filed under: LIFE THAT POPs

Do the BAD Thing…

The Unexpected Hanging Paradox:

A judge tells a condemned prisoner that he will be hanged at noon on one weekday in the following week but that the execution will be a surprise to the prisoner. He will not know the day of the hanging until the executioner knocks on his cell door at noon that day.

Having reflected on his sentence, the prisoner draws the conclusion that he will escape from the hanging. His reasoning is in several parts. He begins by concluding that the “surprise hanging” can’t be on a Friday, as if he hasn’t been hanged by Thursday, there is only one day left – and so it won’t be a surprise if he’s hanged on a Friday. Since the judge’s sentence stipulated that the hanging would be a surprise to him, he concludes it cannot occur on Friday.

He then reasons that the surprise hanging cannot be on Thursday either, because Friday has already been eliminated and if he hasn’t been hanged by Wednesday night, the hanging must occur on Thursday, making a Thursday hanging not a surprise either. By similar reasoning he concludes that the hanging can also not occur on Wednesday, Tuesday or Monday. Joyfully he retires to his cell confident that the hanging will not occur at all.

The next week, the prisoner is hanged anyway, despite all the above.  That’s the surprise…

The lesson I draw from this is that things are not always what we think they are.  The world is full of paradox and real estate is certainly no exception.  On the one hand it’s a profession with tremendous freedom of time, yet to be proficient (never mind truly successful) you must become a master of time management.  The field of real estate is over-flowing with practitioners and competition can be fierce, yet the key to a smooth transaction is the ultimate cooperation between two “competing” agents.  Almost every day as a real estate professional feels like a sprint to put out multiple fires, yet ultimate success depends on the realization that real estate is an endurance event comprised of doing small things right on a continuous basis.  Maybe the biggest paradox of all: a main objective for any agent in any transaction is to create peace of mind and comfort for their client, yet the most important thing we can do to become great is stay out of our own comfort zone!

Have you ever been faced with a tough choice and had someone say to you: “Better the devil you know.”?  It may be a common bit of advice but it’s also quite possibly the greatest lie ever told.  Hang the devil you know!  That’s the voice inside telling you, “It’s comfortable here, doing what we’re doing.”  “This isn’t bad.”  “Don’t try that new thing; it requires more effort and energy than we have available with our busy lives.”  “Be careful, we don’t want to fail. That’s the worst thing that could ever happen”  And, maybe the most powerful line of all:  “Hey, if we do that, others might laugh at us.”  Wrong, wrong, wrong and wrong.  Terrible advice.

We base most of our decision making on minimizing fear rather than maximizing splendor.

Here’s the Unexpected Hanging Paradox in real estate: The devil you know is going to hang you next week!  That’s the surprise.  Hang ‘em first.  Get out of your comfort zone.  Don’t let that voice inside lead you to the professional gallows.  Today’s message:  Damn your devil and get BAD!

Be   Act   Do

Filed under: LIFE THAT POPs, REALTORS , , ,

“I knocked that transaction right on it’s…”

 

Living The Ideal

Sometimes the best part about being a real estate agent is the time it affords you to be with your family.  Of course, other times the best thing about being a real estate agent is the excuses it provides for doing exactly the opposite: “What’s that dear?  Your mother is going to be in town this Sunday and you want to spend the morning down at Begonias, Begonias and Tulips, then do a little shoe shopping?  Gosh darn it all, I’ve got an Open House that Sunday.”  You get the idea.  But if you really think about it, the best part about being a real estate agent is the opportunity to knock someone else right on their derriere – metaphorically speaking, of course.

Last week our local football team (the San Diego Super Chargers!) held an open practice at the stadium where they play their home games.  I took my two boys down there and we made an evening of it.  (Mostly because I wanted my boys to see what the inside of a professional football stadium looks like without having to drop a cool $500 on parking, tickets, popcorn and a great big Styrofoam finger that implies we’re #1 at something… I’m guessing it’s separating fools from their money, but I can’t be sure.)  Anyway, being there gave us an opportunity to watch Kris Dielman in action.  Man I like watching this guy play the offensive line.  Having been a defensive lineman myself, that’s saying something.  The difference in mind-set between the two is staggering, but that’s exactly why I enjoy watching him so much: he plays offensive line like a defensive lineman… and he plays football the way we should practice real estate.

He’ll often knock his guy 2, 3 even 5 yards back; sometimes he puts the guy right on his backside.  Now that’s what you call getting the job done.  Even more than that: it’s what you call getting the job done very, very well.  You might say he’s a Top Producer at what he does.  But here’s the thing: after he knocks that guy back one yard and two cheeks, do you think he rests on his laurels?  Or maybe he looks around for the accolades and enjoys the applause (can you say “referrals”)?  Do you figure he maybe runs up to one of his teammates on the field (in the office) and shouts over the noise (which would be the coffee pot/copier station in this strained little metaphor of mine): “Hey!  Did you see what I did on that last deal?  I really knocked that last transaction on its escrow!”  No.  No he does not; what he does do is run down the field and look for someone else to hit.  And he finds them and he knocks them on their butt – which is a lot easier now that he’s got momentum – and then you know what he does?  He looks around for someone else to hit!  I swear I watched him knock two guys down during one play and he had a third guy lined up in his sights when the whistle blew… Holy Mackerel, he was one unhappy camper!  You could see it in his eyes – he was excited for that next hit and he was not pleased the play was over; and I’m talking about a guy who’s considered pretty successful just by making the first block.  Anything after that is icing on the cake.  Yet here he is not only lining up a third block but visibly angry when he doesn’t get to finish.

In sports-talk we call that “Playing to the Whistle.”  Mr. Dielman loves playing the game so much that he makes the most of every play and he goes until he can’t go anymore… until the whistle blows.  I don’t know what you’re planning on doing today.  I don’t know what you’ve got planned for this career you’ve chosen in real estate.  I sure as heck don’t know what you’re hoping to do with this particular life.  But I do know this: I hope you get out there like Dielman, and till the whistle blows…

Filed under: Uncategorized

On a Scale of 1 to 10…

USC is cleaning house after the Reggie Bush debacle.  (For those of you with real lives, Reggies Bush is a running back for the Saints who, while attending USC, was lucky enough to receive – no strings attached - a big, beautiful new home for his family here in San Diego…  It reportedly had nothing to do with his prowess on the football field.)  According to a recent AP story reported in the San Diego Union Tribune, USC will be sending Mr. Bush’s Heisman Trophy back to the Heisman Committee as an expression of their shame.  Apparently, they are no longer proud to display it along side the trophies of Mike Garrett, Matt Leinart, Carson Palmer, Charles White, Marcus Allen and … OJ Simpson.
 
I’m guessing the closed-door strategy session ended with something like this: “Yes, yes, he nearly severed two people’s heads… I mean he alledgedly nearly severed two people’s heads!  But Reggie cost us scholarships and bowl games.  Gentleman, I believe our course of action is clear.”

Filed under: HUMOR

No Day at the Beach

Yesterday was no day at the beach.  Okay, technically I suppose you could twist the facts around and put a major league, curve ball spin on it and call it a day at the beach.  You know, if you want to get hung up on little details like how I spent the entire day at the beach.  I packed up my two boys, an ice chest full of Cheetos and one large cantaloupe.  (I didn’t bring a knife and apparently you don’t eat those things like an apple, so I returned with one empty ice chest and one large cantaloupe.)  I met up with my good friend and occasional confessor Brian Brady and his lovely daughter.  We were later joined by his wife, whom I’ll just call Mrs. Lance Armstrong Brady for this story, and we spent an entire, glorious day at the beach.  But other than that, yesterday was no day at the beach.  Yeah, okay, I see your point.  Put it this way, it wasn’t a typical day at the beach.

 For me, a typical day at the beach would mainly involve long discussions with Brian on solving the world’s problems (ask us sometime… we’ve got the whole thing whittled down to a small pamphlet) and occasionally testing the sandy hardness of the ocean floor by falling off my boogie board.  (This is all done purposefully and as part of my larger interest in oceanography.  I could ride a wave on a boogie board if I wanted to…)  Sometimes, just to spice things up, I see how long I can hold in my gut without passing out in front of an attractive, bikini-clad woman.  They usually do a surprisingly good job of pretending to not even notice me, but we’re so close to Hollywood I assume most of them are just acting…  Anyway, that’s a typical day at the beach for me.  But not yesterday.  Yesterday I was distracted by a gigantic hole.  Yes, a hole… in the sand.  Like I said: not your typical day at the beach.

 My two boys and Brian’s daughter spent a good chunk of their morning – when they weren’t out on boogie boards catching waves and staying upright, as if that’s the only way to ride one of those things – digging a hole.  I know, that probably doesn’t sound like much fun, but you have to trust me: catching waves on a boogie board can be fun.  In any case, they dug themselves a pretty good hole.  It was big and deep and had a nice groove cut toward the ocean.  Once the tide came in, they’d have themselves a nice little hot tub just made for three.  (I actually overheard one of them… okay, it was one of my boys, say something about turning it into a jacuzzi.  I’m not sure how they planned on creating bubbles, but I figure what I don’t know won’t hurt me.)

 Sure enough, as the tide came in all their hard work started to pay off.  At first there was only a little water, but it was obvious that before long they’d have a first rate hot tub.  It was about this time I began to notice other boys and girls approach; as time passed more and more came until we had a regular Hole in the Beach Gang.  They thought this was the neatest thing they’d ever seen and soon began to splash in the hole too.  It didn’t occur to any of them to ask if they could play in the slowly filling “hot tub.”  I guess they figured holes were just something that appeared at the beach without any work; kind of a no-cost benefit they were all entitled to play in and enjoy.  Pretty soon, my boys and Brian’s daughter came over to us and pointed out that they weren’t getting to play in the hot tub they’d created because there were “all these kids in there who didn’t even help build it!”  I have to say I was shocked, shocked to learn my kids possessed a sense of ownership over this hole.  Why?  Because they got there early?  Because they worked long and hard on it?  Is that any kind of a justification for not sharing it with kids who were busy playing video games all morning and only stumbled into the hole on their way to the ice cream stand?  Being a philosopher, I sat down to formulate a deeply moving response to our children’s dilemma.  Brian on the other hand, ever the pragmatist, just looked at them  and said: “Life’s tough. Wear a helment,” and sent them off to clear jelly fish so he could enter the water for a bit.

I stayed and watched “the hole” though.  I’d become intrigued and I’m glad I did because the most interesting thing happened.  The original three creators of the hole, once they realized they weren’t going to be able to enjoy what they’d built, wandered off to find new adventures.  (At least, I think that’s what they did.  Look, it’s a big crowded beach surrounded by pounding surf and occasional rip tides.  It’s not like I can keep an eye on them every minute…)  The others though, the ones who jumped with both feet into the hole they didn’t create, they stayed and they played and they made that hole their own.  But a very strange thing began to happen.  With each surge of ocean water came a large deposit of sand and the hole became less and less of a hole (and less fun) as it filled with water. 

 Now here’s the really odd part: the kids all just looked at each other as it was happening.  They knew their hole was de-holing (don’t bother looking it up, I promise you it’s a word), but they didn’t know what to do about it.  The various shovels and buckets originally used to create the hole were all still there, lying on the outer edge, but no one thought to grab a shovel and contribute.  They just kept playing in less and less water, till one by one they began drifting away.  Maybe some found another magically appearing hole they could take as their own.  I imagined others discovering a blanket spread with hot dogs and chips… and helping themselves to the magic of a free lunch.  It wouldn’t surprise me if one or two went off in search of our three kids – the original builders of the hole – to complain about how it wasn’t built big enough and didn’t last long enough.  (I don’t know for sure where any of them went because that would have required me getting up out of my beach chair and I was, at that particular moment, testing another one of my scientific theories about compression of sand under extremely heavy loads.)

Toward the end of the day, my sons and Brian’s daughter came back around and looked at the hole, or rather: what was once a hole.  It was pretty filled in and the sides had crumbled under the weight of so many kids.  Their shovels and buckets were strewn about.  I asked if they were going to build another hole and they shook their heads no.  ”What’s the point?” my older son asked.  “Yeah,” my younger son chimed in, “if we do, we won’t get to play in it anyway.”  Brian’s daughter summed it up, saying: “I think our hole digging days are over.  We did all the work, but someone else got all the fun.”  Kids say the funniest things, don’t they?

 As we broke down the tents and packed the tools and tried to carry as much sand back to my recently detailed car as possible, I remember thinking to myself: I sure hope these little guys enjoyed themselves today, despite what happened with their hole.  And I certainly hope they’re not assimilating this one-time episode into any sort of large-scale, world view.  Deep down I hope that by the time they become adults they can look back on this day and say: ”Life is no day at the beach.”  Just in case though… wear a helmet.

 

Filed under: LIFE THAT POPs, POLITICAL & ECONOMIC FOLLY

There are Only Four Things Certain Since Social Progress Began

(alternatively entitled – with all due apologies)
Though I’ve Belted You and Flayed You, By the Livin’ Gawd That Made You;
You’ve Made a Worser Man of Me, Socialism

“And a woman is only a woman, but a good cigar is a smoke”  (from The Betrothed).  I have loved Rudyard Kipling from the very first time I read Gunga Din.  His pace and pattern appeal to me, as does his archaic sense of manhood.  I have argued before, and dare say would do so again quite successfully, that his poem If  is among the finest pieces ever written in the English language.  Of all the inspirational articles I have written and the many orations I have given, much time could have been saved had I simply gone in, recited If and walked out.  If you have never read it, stop what you are doing now and do so.  The answer to just about every event you may encounter in your life is contained in that poem.

This post, however, is not about Kipling’s great work If.  (If it were, I would certainly link to my own, real estate based homage to wisdom, and I’ve done no such thing.)  No, this post is about another poem Kipling wrote, one I am chagrined to admit I only recently discovered.  More mortifying still, I discovered it only because Glenn Beck is using a couple of lines from this poem to plug a new book of his.  (I’m not denigrating Mr. Beck, only lamenting the discovery of fine art through it’s crass commercialization.)

The poem refers to Copybook Headings and I was unsure what those were.  For the one or two of you out there as simple as I am, copybooks were primers used by school children to perfect their penmanship.  Across the top of each page was written a Biblical passage or similar lesson of moral imperative.  The children would copy the line over and over on the page below, thus improving their cursive and at the same internalizing certain truths.  Truths that, according to Mr. Kipling, are forgotten at our own peril.

Printed below in its entirety, this poem was written almost 100 years ago.  But you’d be amazed how little has changed in the theater of the absurd we call politics.  Mr. Obama and the Neo-Pros who share his religion are fairly called out in these words, but then so are we…

The Gods of the Copybook Headings

As I pass through my incarnations in every age and race,
I make my proper prostrations to the Gods of the Market Place.
Peering through reverent fingers I watch them flourish and fall,
And the Gods of the Copybook Headings, I notice, outlast them all.

We were living in trees when they met us. They showed us each in turn
That Water would certainly wet us, as Fire would certainly burn:
But we found them lacking in Uplift, Vision and Breadth of Mind,
So we left them to teach the Gorillas while we followed the March of Mankind.

We moved as the Spirit listed. They never altered their pace,
Being neither cloud nor wind-borne like the Gods of the Market Place,
But they always caught up with our progress, and presently word would come
That a tribe had been wiped off its icefield, or the lights had gone out in Rome.

With the Hopes that our World is built on they were utterly out of touch,
They denied that the Moon was Stilton; they denied she was even Dutch;
They denied that Wishes were Horses; they denied that a Pig had Wings;
So we worshipped the Gods of the Market Who promised these beautiful things.

When the Cambrian measures were forming, They promised perpetual peace.
They swore, if we gave them our weapons, that the wars of the tribes would cease.
But when we disarmed They sold us and delivered us bound to our foe,
And the Gods of the Copybook Headings said: “Stick to the Devil you know.”

On the first Feminian Sandstones we were promised the Fuller Life
(Which started by loving our neighbour and ended by loving his wife)
Till our women had no more children and the men lost reason and faith,
And the Gods of the Copybook Headings said: “The Wages of Sin is Death.”

In the Carboniferous Epoch we were promised abundance for all,
By robbing selected Peter to pay for collective Paul;
But, though we had plenty of money, there was nothing our money could buy,
And the Gods of the Copybook Headings said: “If you don’t work you die.”

Then the Gods of the Market tumbled, and their smooth-tongued wizards withdrew
And the hearts of the meanest were humbled and began to believe it was true
That All is not Gold that Glitters, and Two and Two make Four
And the Gods of the Copybook Headings limped up to explain it once more.

As it will be in the future, it was at the birth of Man
There are only four things certain since Social Progress began.
That the Dog returns to his Vomit and the Sow returns to her Mire,
And the burnt Fool’s bandaged finger goes wabbling back to the Fire;

And that after this is accomplished, and the brave new world begins
When all men are paid for existing and no man must pay for his sins,
As surely as Water will wet us, as surely as Fire will burn,
The Gods of the Copybook Headings with terror and slaughter return!

Filed under: LIFE THAT POPs, POLITICAL & ECONOMIC FOLLY

The Mirror Effect

Do you ever wonder how to deal with someone else’s opinion of you – especially if it’s negative?  Not how to handle a negative or even rude opinion; early on you should have learned that politeness is how we handle almost any situation.  No, I’m asking if you have a mechanism or coping skill for those times when you discover what someone else thinks about you and it’s painful in some way?  This is not an uncommon experience and might be especially common for real estate agents!  (I’ll leave you to find your own context on that one.)  Personally, I’ve heard a number of answers to this question and they are usually similar to the one found in The Four Agreements by Don Miguel Ruiz.  While not completely representative of everyone’s answer, it’s close enough. This solution seems to lie in finding ways to ignore, become indifferent to, or otherwise devalue the offending expression.  (Mr. Ruiz, for example, points out that when someone says something about us, we should remember they are limited by their own view of the world – their own prism – and realize what they say, says a lot more about them, than us.)  This is both obvious and oblivious.  May I suggest something a little different?

The Mirror Effect
Of course other people see things through their own prism; so what?  Their opinions can not – and do not – hurt me in the least. How could they?  They are only words and, depending on your philosophical bent, the person saying them may or may not even exist!  If I feel hurt or pain (or happiness for that matter), you can be sure I am the sole cause.  I hear the words, I interpret them (through my own prism Mr. Ruiz) and I create feelings in reaction to my interpretation.  I create…  That’s where the wonderful opportunity lies.  The negative or painful (or happy) feelings are created from within.  That’s not just a difference regarding who is in control (per Mr. Ruiz and the rest, I am to develop some ability that will counter the hurt caused by the words or expressions of others – thus giving them the control and me the dependent action).  It’s more than that.  It is how we evolve and become happier and more peaceful; how we become more succesful possibly, and more free definitely.

Suppose someone says to me: “Sean, you are not much of an athlete.”  I would not be stirred by this.  I know my athletic accomplishments.  I know my athletic abilities.  I am comfortable with who I am as an athlete.  I may believe this person to be mistaken or misinformed or ignorant, but I do not take their expression personally – I am not hurt by it. They could have also said: “You are not as good an athlete as Michael Jordan.”  Again, I would not be stirred by this.  Just as I know who I am as an athlete, I know who I am not and my self worth is not dimished by this comparison.  If, however, ten minutes later this exact same person said to me: “Sean, you are a bad father,” I may indeed walk away in pain.  I am divorced and a single dad; I have doubts about whether or not I am being everything my boys deserve.  So when I hear this I may feel angry or hurt; maybe I’ll want to argue and “convince” this person how wrong he is.  Why is that?  Why didn’t I want to convince him of how wrong he was ten minutes ago when he brought up my athleticism?   This is the same person after all, yet what he thought of me as an athlete had no affect and what he thought of me as a father did.  What changed?  Obviously, what changed was my interpretation; my reaction; my feelings on the subject at hand.  The problem does not lie with other people’s opinions, otherwise I would have been hurt both times.  No, the diffence in those two scenarios is… me.

When confronted by an opinion I knew to be false (or at least believed to be false), I was not bothered.  My vision of myself, athletically speaking, was in alignment with my day-to-day experience.  But that last opinion, the one about my being a bad father, that bothered me a great deal.  Why?  Because there is a truth to it – or at the very least I fear there is a truth to it – that I do not wish to face.  This is, in effect, a mirror held up to me – and I don’t like what I see.  That’s why we can’t cultivate an indifference; the indifference would be to ourselves.  That’s why Mr. Ruiz’s answer is so off track too: how do I devalue the prism when it is my own?  I cannot.  Even if I could… what an opportunity I would miss.  What a blessing upon myself I would be throwing away.

The Opportunity!
The next time someone lets you know what they think about you and it hurts, don’t argue with them or run away from the pain or try to devalue what was said.  What’s needed isn’t a coping method.  Instead, thank them!  Thank them and mean it.  (After all, they were merely the person holding the mirror and nothing more.   Besides, this has the added benefit of messing with their heads.)  Then walk away and realize you’ve just been blessed with an intimate look at yourself.  A look we don’t like, no question; we’re face to face with how badly our internal vision of ourselves does not match our external expression of ourselves.  But if we’re honest about it, that look is also a revelation – and a roadmap to greater happiness and success.

Live a Life that POPs

Filed under: BUYERS, INVESTORS, LENDERS, LIFE THAT POPs, REALTORS, SELLERS

Killer Real Estate Videos That Won’t Kill Your Budget

Yesterday I put up a post on Marketing Videos and Real Estate.  My plea was for more creativity and less facts.  My point? An agent who gets creative and starts using video wisely might just take down the Goliath agent in their neck of the woods.  Later that day, in answer to a question by someone who read the post, I sat down and jotted out a half dozen video ideas, then put the pad down and walked away.  When working with creative ideas, I usually find it’s a good idea to let them breathe for a while and come back later.  Often times, after rereading them, you discover even fresher and better ideas.  No such luck today though… you get the original ideas and all their rough edges. :)

The goal here is to throw some ideas out.  If we’re lucky, this could turn into a “mini-library” of video marketing ideas for real estate agents temporarily running low in the creativity tank and staring at an empty screen.  For me, it’s all about latching onto an aspect of the house and then running a little wild.  Oh, and I love to steal already well-established ideas from the big boys.

VISA Take-Off #1 - there are a number of ways to shoot this.  Show aspects of the house that shine and do the voice-over: “View of the mountains, $10,000; Jacuzzi tub in your masterbath, $3000; and so on.  Then come in with the conclusion everyone knows: “Owning your own home, priceless.”  The key is what you show during that line: Young husband carrying beautiful bride across threshold.  Or, husband painting vertical, purple stripes in the living room while the kids nod approvingly. Or, an exterior evening shot of the house with every window warmly lit while we see the sights and sounds of a fantastic party going on inside.  Single site web address appears at the bottom of the screen.

VISA Take-Off #2 – Same idea, but a child’s perspective (especially designed for a family home in a family neighborhood).  Filmed from a child’s height, but the voice over is the same idea: “Putting new child-proof latches on these beautiful oak cabinets, $100,” while panning the awesome kitchen.  “Putting (say your plumber’s name here), the best plumber in (your town here) on retainer, $500,” while showing a child’s eye view of putting a toy soldier in the toilet and flushing.  (Might get your plumber to incur some of the costs…) Continue with carpets or whatever is great about the house and allows you to work a child into it.  Then, the close.  “Giving your child a world of his own, priceless,”  said over video of a little boy running to the tree house or swing or whatever in the backyard.  Or how about “First step to Olympic glory, priceless,” and show a 6 year old girl in a starting position with a determined look on her face at the edge of the home’s pool.

Super-Agent – if the home is located in a terrific neighborhood, reinforce the idea of you as super agent (costume? depends on you) and take your clients on a Superman’s view of the local town and neighborhood.  (Strap camera to top of car or stand up in a convertible.)  The key is to make it obvious.  Make fun of the Superman aspect while showing off the awesome coffee house and local school.

Historic Home – While doing a voice over of the historic nature of the home, walk through and keep bumping into people in period costumes who talk about how fantastic it is… or how odd the contraptions are (which you conveniently explain to them and the viewer, e.g. Viking Oven which of course leads to a quick shriek in obvious fear of Vikings).  Better still, if some of the competing homes in the neighborhood aren’t historic (best opportunity: built in the 70s) keep the theme.  After talking to your historic figures, show some hippies coming out of the 70′s home for sale down the street and ask the viewer where they want to live.

Beer Commercial – Video shows people going in the beautiful kitchen and coming out thinner.  Or the owner’s friend comes over alone and leaves with a gorgeous bikini babe from the pool in back.  The voice over says something like: “You know how those beer commercials imply that if you drink their beer you’ll lose weight, be the life of the party and date the best looking guys and gals… well, this house is spectacular and at $250,000 a great value.  But will it deliver everything a good beer does?”  Then walk out from behind the camera and win a lottery or have a beautiful woman offer to marry you or whatever, turn back to the camera and wink: “I’m not saying… I’m just saying…”

Large – if the house or yard is really large, talk about it while a small car pulls up and the new buyers get out and remove the sign from the front yard.  Then they turn back to the car and greet an endless stream of children, friends, local merchants, etc. all getting out of the ”circus car.”  End with something clever about a big house or maybe about you, the agent.  “It may look like magic (a miracle, impossible, etc) to most people, but when you buy a home from (insert your own name here), we simply call it: doing our job.”

So, there’s a few ideas from the slightly off-center head of a Tin Foil Hat wearer.  Can you top ‘em?  Let’s get this library started!

Filed under: MARKETING, REALTORS, SELLERS, WORLD OF 2.0

The NAR Backs the FHA… Who’s Backing You?

Late last week the House of Representatives passed H.R. 5072, the so-called FHA Reform Bill.  One of the major components of that bill (you can read the text of the bill here), raises the monthly insurance premium for all FHA buyers.  What does that mean to your bottom line?
 
Currently, the FHA monthly premium is .55% and the new legislation Congress is looking at will raise the premium a wopping 272% to 1.5%.  What does this mean to your buyer?  If they are at the limit of their eligibility on a $300,000 purchase price now, they would have to lower their interest rate by over 1.25% to still qualify for that house.  In other words, if the current market rate is 5.00%, it would have to drop to 3.75%!  If you think you might have trouble locating a lender who will do 30 year fixed loans at 3.75%, don’t worry; you can also lower their purchase price to bring them back into eligibility.  Their new price would only have to drop 10%!  A buyer looking at $300,000 today will be looking at $265,000 to $270.000 as soon as this bill passes. Does that change your market opportunities for the better… or the worse?
 
I understand why the NAR supports this, it keeps FHA alive and well, doing sub-prime loans for people who can’t afford to buy a home, which in turn keeps dues paying agents busy and coughing up their fair share.  But why do agents support it?  It’s going to have a devestating affect on your clients, and therefore on you.  Do you support it?  Have you let anybody know?

Filed under: INVESTORS, LENDERS, POLITICAL & ECONOMIC FOLLY, REALTORS

Video Killed the Real Estate Star…

I love marketing.  I love the opportunity presented by a brand new marketing campaign to be creative and stand out from the day-to-day noise of everyone else.  Unfortunately, most agents don’t share my zeal for marketing.  At least, I assume they don’t; how else to explain the mind-numbing dreck I see every day.  Whether by email, on Twitter, over Facebook, online; even on flyers! (When there are flyers.)  Most agents seem to have attended the Detective Joe Friday school of marketing: “Just the facts, ma’am.”

Video affords us a new form of communication.  It includes multiple modalities that can reach – and interest – many more people than an equivalent, uni-dimensional form of communication.  Some people are predominantly visual, some auditory and some kinesthetic.  An email loses two of those groups, so does a radio spot.  But with video we can reach out to all three groups; we can create terrific visual, we can add sound and we can tell a story that creates emotion.  But even with all that going for it, there is still a limit on effectiveness: us.  In the computer world there is a maxim: garbage in, garbage out.  That can be true of video marketing too, but let’s give it a positive spin.  Here’s the maxim I suggest:

CREATIVITY IN, CASH OUT

I expect some might find that a little too crass, but never forget: the ultimate goal is skinnin’ cats.  In any case, my point is creativity.  Believe it or not, a marketing piece for a listing does NOT have to include all the details; that’s what the single site is for, right?  A marketing piece, and especially a video marketing piece, has as its purpose one real objective: TO STAND OUT FROM THE NOISE!  Be memorable, make someone laugh; if you’re really creative: go viral.  This serves the dual purpose of generating interest in what you’re marketing AND generating interest in you – the best damn agent that viewer has ever met.  Now that’s getting bang for your marketing buck.

Neither of the following two videos is about real estate.  Nor, really, are they much about their product.  But they are creative, they are memorable and they are viral.  Look at what they’re doing, steal some ideas for yourself, and think inside the box: the video box.

Filed under: MARKETING, REALTORS

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